Hartford, CT – More than 6,000 Hartford runners are prepping to be hit with a tsunami of color on May 26, 2012 as they take on Connecticut’s inaugural Color Me Rad 5K. As white-clad participants wind through Rentschler Field they’ll be bombarded with color throughout the course until their face, shirt and body cross the finish line looking like a silkscreened tie-dyed hippy. Finishers, coated from head to toe in blue, green, pink, purple and yellow, will then toss individual bags of color in the air every fifteen minutes—not to summon rain from heaven—but to create a final “blitzkrieg of color” in celebration of their accomplishment.
As race organizer Scott Crandall explains, “You’ll start off with a shirt as pure and white as your grandpa’s dentures and you’ll wind up looking like a pack of Skittles.” While the color dust dowsing each participant is made of non-toxic colored cornstarch, most will likely pass on tasting this rainbow.
This race continues Color Me Rad’s nation-wide tour, which was created by four friends who wanted to make colored tears of joy run down the faces of the masses. “We just want to brighten your day, your life…but probably not your teeth,” Crandall said. “We also hope to get a lot of people involved in fitness who maybe otherwise wouldn’t come out for your typical 5K. If you make it about fun instead of about shin splints, you’re more likely to want to give running a shot.”
A portion of the proceeds of the race goes to support the YMCA of Greater Hartford. Waves of 1,000 people will take off every five minutes beginning at 9:00 a.m. on Saturday May 26, 2012. Participants of all ages can run or walk the course, as it’s not a timed event. “As long as they finish before sundown,” Crandall advised.
Color Me RadTM holds races across the US and Canada in over 20 cities. For more information on this event and to see additional race locations, visit www.colormerad.com or check out what fans have to share on Facebook at www.facebook.com/colormerad5k.